Real-estate users arrive with different intents: buying, selling, renting, researching agents or exploring local property. The experience had to make these pathways obvious while keeping the brand experience polished and efficient.
Raine & Horne
Re-imagining the property experience
to us
Raine & Horne Website
Raine & Horne needed a website experience that could support property discovery, customer confidence and a large national real-estate brand. Cypha focused the platform around search, usability and clearer content pathways.
The Challenge
Search-led Experience
We shaped the interface around practical property journeys, clear calls to action and content that supports decision-making. Search and browsing patterns were treated as core user tasks rather than secondary features.
The Solution
The result was a more usable digital presence with clearer property pathways, improved content hierarchy and a responsive interface for customers moving between research and action.
Results
Property
Search-led customer journeys
Responsive
Built for mobile browsing
Brand
Consistent national experience
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