Helping a global location intelligence leader elevate digital performance through UX, design and integration.
Nearmap is a global leader in high-resolution aerial imagery and location data, powering planning, infrastructure, insurance and environmental solutions across Australia, New Zealand and the US.
The Australian website was not reflecting that reputation or performing as well as it needed to. Cypha delivered a complete UX, UI and CMS overhaul to make the product clearer, improve conversion pathways and give internal teams more confidence managing content.
Nearmap needed a site that matched its innovative technology and global reputation. The existing experience had high bounce rates, poor mobile and tablet usability, cluttered layouts, confusing calls to action and limited flexibility for internal updates.
The challenge was to elevate the UX, showcase Nearmap's imagery and improve usability across every device without adding content-management bottlenecks.
Cypha led discovery, UX audit, information architecture, wireframes, visual design and responsive front-end development. The refreshed experience used Nearmap's imagery as a core storytelling device while simplifying navigation, content hierarchy and calls to action.
The site was built with modular responsive components, integrated into HubSpot CMS and connected with Marketo for lead capture. The modular approach allowed non-technical teams to manage updates without developer support.
The site feels like Nearmap now. It is modern, fast, and puts our content in the spotlight.
Senior Marketing Manager, Nearmap Client feedback
Cypha acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.
We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.