• Cypha Interactive

Qantas Quest for the Aussie Best

Taking agent learning around Australia

  • UX and interface design
  • Illustration and animation
  • Game development
  • Responsive web development
  • Analytics and reporting
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Qantas Quest for the Aussie Best

Cypha created Quest for the Aussie Best, an interactive online game for Qantas and the Flight Centre agent network. The campaign turned questions about Qantas' domestic destinations into a journey around an animated map of Australia.

Agents answered questions, collected points and competed for a place on the leaderboard. The digital experience brought learning, play and friendly competition together in a format agents could return to throughout the campaign.

The Challenge

Qantas wanted to move beyond the previous year's printed board game and give busy travel agents a fresh reason to participate. The audience spent much of the working day helping customers, so getting into the game needed to be straightforward and the experience needed to work beyond the office.

We also needed to balance animation with clarity. Destination illustrations and a moving aircraft gave the game its personality, while questions, answers and progress had to remain easy to follow on desktop and mobile.

Qantas Quest for the Aussie Best campaign emblem Qantas Quest for the Aussie Best campaign emblem

Our Approach

We reviewed the earlier campaign and developed the participant journey through wireframes and visual design. Registration and instructions led directly into play, with supporting information presented in overlays so agents could stay within the game.

A colourful illustrated map gave each destination a recognisable identity. Correct answers moved the Qantas aircraft around the country, connecting the questions to the places they described.

The mobile design kept the game at the centre of the screen. Navigation sat at the bottom, and the map moved closer to the current destination so its details remained visible on a smaller display.

The Solution

The completed game challenged agents to answer a sequence of 20 questions drawn from a larger question bank. Scores combined accuracy with response time, giving returning players a reason to improve their performance.

Registration, sign-in, game instructions, prize information and a live leaderboard formed a single campaign experience. Players could view their score, play again and check whether they had reached the top ten.

Behind the game, administration tools supported question management, participant accounts and reporting. This gave the campaign team a record of participation alongside the experience agents saw.

Qantas Quest question and illustrated Australian map on a laptop
Quest for the Aussie Best desktop welcome screen with registration and login buttons.
Illustrated Australian map with landmarks and wildlife from Quest for the Aussie Best.
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Qantas Quest mobile welcome screen with campaign details and registration and login buttons.
Qantas Quest mobile quiz showing an illustrated Australia map and a question about valet locations.
Qantas Quest mobile answer feedback showing a correct response and the next question button.

The Outcome

The campaign ran throughout May 2019. Its final campaign report recorded 1,684 registrations and 12,205 games played, showing participation beyond a single attempt per registered agent.

Cypha delivered a digital learning and competition experience with an illustrated game world, responsive interface, scoring and reporting. It gave Qantas a way to engage its agent network and review how people participated, without relying on a printed game and emailed entries.

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