The experience had to feel campaign-led while remaining simple for users to understand and complete. It needed to support brand storytelling, destination discovery and participation without creating unnecessary friction.
QUEST FOR THE AUSSIE BEST
Helping educate and reward travel agents nationally
to us
Qantas Quest For The Aussie Best
Qantas needed a campaign experience that could turn Australian travel inspiration into an interactive discovery journey. Cypha shaped the digital experience around participation, exploration and clear campaign storytelling.
The Challenge
Campaign UX
We focused on a lightweight interaction model, clear entry points and visual hierarchy that kept the campaign premise front and centre. The design supported users as they explored content and moved through the experience.
The Solution
Cypha delivered a responsive campaign experience that combined brand, interaction and content into a focused digital journey for Australian travel discovery.
Design And Delivery
Results
Campaign
Interactive travel discovery
Responsive
Mobile-friendly participation
Qantas
Brand-led digital experience
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