The program needed to work for agents across corporate, leisure and small-business travel. Each group had its own targets, while an agent's progress depended on both sales activity and participation in learning games.
The challenge was to turn those rules into an experience agents could understand: what to do next, how points were earned and how close they were to reaching the next status level. It also needed to accommodate supplied sales data, changing content and the practical work of running the incentive.
