Driving safer roads, one animated debate at a time.
NRMA Insurance is one of Australia's most trusted insurance brands. Cypha partnered with NRMA to create a high-impact animated social series that invited Australians to debate who was really at fault in common road-rule dilemmas.
The suspense-led campaign turned everyday driving confusion into shareable content, creating real conversation around road safety.
NRMA wanted to spark meaningful engagement on social channels, but road-rule content is crowded and often dry. The campaign needed to break through the noise, bring real-world dilemmas to life and make each scenario relatable, shareable and debate-worthy.
The answer to each scenario would be revealed later, keeping the community engaged and extending the shelf life of each post.
Using 3D moodboards and storyboards, we established a warm Pixar-inspired aesthetic: human enough to relate to, neutral enough to keep focus on the road-rule facts.
We needed to connect with drivers in a way that felt human. Cypha helped us do that through smart content and great execution.
NRMA Campaign Manager Client feedback
Cypha acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.
We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.