Helping a global location intelligence leader elevate digital performance through UX, design and integration.
Nearmap is a global leader in high-resolution aerial imagery and location data. With a footprint across Australia, New Zealand and the US, their services power planning, infrastructure, insurance, and environmental solutions.
Their Australian site, however, wasn’t reflecting their reputation, and wasn’t performing like it should. Nearmap needed a site that matched their innovative technology and global reputation. Cypha delivered a complete UX, UI and CMS overhaul that boosted traffic, conversions and confidence.
Nearmap’s site had:
They needed a partner to elevate the UX, showcase their rich imagery, and improve usability across every device.
Cypha led a full design and development refresh, including:
1. Discovery & UX Audit
We conducted interviews, reviewed analytics, and mapped the user journey. Key issues included unclear navigation, overwhelming content, and competing CTAs.
2. Information Architecture & Wireframes
We restructured the sitemap and content layout to streamline paths to key actions. Wireframes clarified messaging and introduced whitespace to reduce visual noise.
3. Design System & Concepts
Using Nearmap’s stunning imagery, we crafted high-fidelity designs across desktop, mobile and tablet. CTAs were refocused using colour, hierarchy and descriptive copy.
4. Flexible, Scalable Development
We built modular, responsive components using a template-based system. The site was integrated into Nearmap’s Hubspot CMS and connected seamlessly with Marketo for lead capture.
The modular approach ensured non-technical users could manage updates without dev support.
The new Nearmap website now reflects the brand’s innovation and makes content easier to find, digest and act on. Internally, content teams are empowered to manage updates without relying on developers, reducing bottlenecks and increasing agility.
The site feels like Nearmap now. It’s modern, fast, and puts our content in the spotlight — exactly what we needed. — Senior Marketing Manager, Nearmap
Cypha acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
