The challenge was to make important support content visible, approachable and easy to act on without losing the campaign's human tone.
NRL State of Mind
Helping reduce the stigma around mental illness
to us
NRL State Of Mind
NRL State of Mind needed a campaign experience that could communicate mental health messages clearly and respectfully to a broad rugby league audience.
The Challenge
Experience Structure
We shaped the work around audience intent, content hierarchy and responsive interaction patterns so the experience could support campaign, product and publishing needs.
The Solution
Cypha shaped the experience around clear messaging, practical pathways and digital interactions that support awareness, education and next steps.
Design And Delivery
Results
Awareness
Mental health campaign support
NRL
Sport audience reach
Action
Clear support pathways
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