The experience had to support browsing behaviour across a TV-led context, where clarity, hierarchy and interaction speed matter more than dense page content.
Freeview
Helping entertain Australian's
to us
Freeview
Freeview needed a digital experience that could help audiences discover free-to-air content through a simple, recognisable and device-friendly interface.
The Challenge
Experience Structure
We shaped the work around audience intent, content hierarchy and responsive interaction patterns so the experience could support campaign, product and publishing needs.
The Solution
Cypha structured the product around content discovery, simple navigation and a clean viewing journey that could carry the Freeview brand into connected environments.
Design And Delivery
Results
TV
Connected viewing experience
UX
Clear discovery paths
Brand
Freeview digital product
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Cypha acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.
We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.