We needed to create an app that showcased the diversity of Joel Parkinson and Wes Berg’s surf training programme, the same programme that took Joel to a World Title. It was essential to build something that would attract surfers and fans who wanted to train like Joel and become stronger, faster, and better surfers.
Joel Parkinson is considered one of the best surfers in the world. Wes Berg is one of the world’s leading Ironmen. Together they have developed one of the most comprehensive surf training programmes and we created an app to facilitate this and bring it to the world.
Surfers and fans of Joel Parkinson and Wes Berg who want to become stronger, faster and better surfers.
With 30 programmes and over 150 surfing exercises, our app contained different sections that fans could tap into. The Tour Stop followed Joel on his world tour, giving insights on how to surf the different types of waves and which exercises would be best suited.
Fans can also select a specific body part or type of equipment to focus on. We even made each fans’ personal training programme shareable so they can track progress and let friends know which sessions they have completed.