A quick analysis of any direct competitors and lean research phase were completed. It was crucial to get users clicking through to the OVO website after testing their internet speed.
We created a simplistic platform that isn’t overly complicated, but there were crucial considerations about the different user flows for a logged in user vs a guest user.
We emphasised the darker colours and used the lighter colours for highlights.
A custom Google Map was used as the basis of the platform, again to create a sense of familiarity for the user.
Development and implementation
We built our own custom mobile speed test tool to measure the users current internet speed which had to take into account factors like provider, Router type, cables, distance from tower, number of users, DNS servers involved etc.
Customised projections were shown on a bespoke map with speed test results from users who tested their internet speed using the tool.